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Be the first to hear about the latest WeMove news, updates, blogs and events.

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West Midlands Bus On-Demand

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West Midlands On Demand is leading the way in connecting residents to essential services without the need for a private vehicle.

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WESTlink

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WESTlink will make a positive difference to communities that no longer have a bus service available to them, reconnecting people to key train and bus services.

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Flexi Bus

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East Sussex DRT offering enables people in isolated hamlets to access existing public transport services using FlexiBus as a link.

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We are excited to announce the launch of WeMove, the rebrand of sister companies WeCommute and WeDRT! As we move forward in our journey, we are proud to bring the capabilities of WeCommute and WeDRT together under one name that offers an all-in-one holistic solution to every transport need. While we are moving in a new direction, our core values, expert team and customer focus remains unchanged. The unveiling of WeMove marks the next phase of our story and reflects who we are and what we do for our community. This is not simply a fresh look for our company, it is an expression of how we constantly strive to keep moving forward. Our new identity, symbols and logo align with our mission in a simple and universal way that encompasses everything we do: we move people!

By joining the successes of WeCommute and WeDRT, WeMove offers clients and local authorities the very best of demand-responsive transport, a flexible supply solution with no fixed route or timetable – combined with shared commuting shuttles for the private sector.

Whilst you may know us from our days as WeCommute and WeDRT, we would like to take this opportunity to reintroduce you to our operations and share how our services may be of benefit to you.

WeMove works with both local councils and the private sector to revolutionise the current transport offerings. On the DRT side, we have helped local authorities across the UK improve their transport services by introducing on-demand minibuses that help link up isolated areas across the region to the wider transport network, connecting families, businesses, and communities. If you have ever travelled by a Flexibus in East Sussex, ordered a WESTlink green bus in North Somerset or jumped on the West Midlands on Demand – then perhaps without realising you already experienced our DRT services and enjoyed travelling with some of our top clients. We have helped local authorities harness the power of technology by developing a bookable shuttle service that allows people to have a bus ready at the click of a button through our WeCommute App or call centre – which is also available as a white-label.

In addition to this, WeMove is passionate about sustainable transport and helps companies and clients get people out of single-occupancy cars and into more efficient, economic, and environmental transport alternatives. Commute by WeMove has a dedicated team that works with universities, schools, and business parks to provide a shuttle service that helps attract talent, retain staff, reduce CO2 emissions, and minimise car park congestion. Our team handles the entire process from supplier management to live operations, launch to optimisation. We also have a call centre for transport operators across the UK, to manage the day-to-day transport services and focus on customer care.

Sound like something you might be interested in learning more about? Head over to the brand-new WeMove website and see how we can help your company or council start moving in the right direction. We have a friendly team of expert staff who would be happy to set up a call to discuss how your firm can benefit from a WeMove partnership. Get in touch today or sign-up to our monthly newsletter to stay informed.

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WeMove is very proud to announce the launch of a new DRT service in East Sussex – Flexibus! The service was launched in May of 2023 by WeMove and The Routing Company with 15 vehicles, 10 vehicles which operate fully on-demand and are managed by WeMove, and 5 additional semi-flexible services. The DRT offering allows people to book via the Ride Pingo app which uses routing algorithms to allow passengers to summon a bus to a virtual bus stop near their location. The Flexibus hopes to complement existing transport routes, whilst offering an eco-friendly and sustainable approach to travel.

In certain areas of East Sussex, the current transport offering along fixed routes did not accommodate the needs of the community, with limited access to supermarkets or hospitals in the area. The local council was also eager to find a solution to help 50,000 households who have limited access to public transport.

The Flexibus model has multiple benefits and has received positive press since its launch. Not only has the service expanded the transport offering to connect people in previously isolated areas, it is beneficial to the older generation as the nearly door-to-door approach is user-friendly and effective. The Flexibuses are also wheelchair accessible and friendly drivers are available to offer extra support to passengers at the pick-up or drop off location. Passenger numbers continue to grow and it seems DRT has been a success.

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Where it all began:

WeMove began in 2020, in the peak of the Coronavirus pandemic, when CEO and founder Dan Mould reflected on how lockdown and transport restrictions had isolated people, families and communities across the UK. Yet, as the world began to open-up, it was troubling that large parts of rural England remained secluded due to insufficient transport offerings in these areas and thus Dan set out to develop a solution that would ensure everyone could freely move around and never be hindered in their journey to visit families, access career opportunities or travel again.

Making Moves:

Along with his close school friend, Charlie Crawford, the two developed WeMove – a unique company that provides a DRT driven service and shared commuting ambition, to help link up people in remote areas by offering them flexible buses to transport them to mainline services. WeMove was created and a vision was born: to get people out of single-occupancy cars and into more efficient transport. Within less than a year, by the end of 2020, the pair helped launch West Midlands on Demands, followed by DRT rollouts in both East and West Sussex.

Moving Up:

By 2023, the brand had become a success story and having witnessed how his younger brother was able to assist local authorities with an on-demand bus service, Matt Mould decided to join the family business and start a dedicated commuting branch for universities, schools and business parks in the private sector. Together, the brother duo realised that whilst DRT is the future, it does not solve everything and thus using their combined expertise they crafted a holistic solution to overcome commuter problems by establishing two services: i) Commute and ii) DRT by WeMove.

Moving Forward:

The company began to grow from strength to strength and soon the trio became the fantastic four as childhood friend Sam Hunt joined to assist with driver training and operations. It was not long after this that the team announced the historic WESTlink launch, the largest DRT service in the UK that no doubt put WeMove on the map. Routed in friendships and family values, WeMove understands the importance of people which is perhaps what led to the establishment of a call-centre for transport operators across the UK, to ensure the human aspect of day-to-day transport management and focus on customer care.

Today, WeMove has emerged as a dynamic, young brand with the encompassing desire to improve local transport offerings for people, moving the industry forward using the power of technology to improve transport services and establish sustainable travel practices.

It is great pleasure and pride that we announce WeMove helped launched WESTlink in April 2023. WESTlink is the largest DRT service in the UK with 30 buses running on flexible routes across the region of North Somerset. The 16-seater, green buses allow passengers to get off at over 1800 existing bus stops as well as new virtual stops. The buses plot new optimal routes every time depending on where people need to be picked up from along the way.

The semi-rural areas in large parts of North Somerset were faced with an issue as on the one hand, large double decker buses were not being filled to capacity, yet bus cuts would leave large populations of the rural region cut off from public transport routes all together. There was also no bus service to the Bristol airport. The local authorities also were seeking a sustainable alternative as in the area 60% of trips to work were in single-occupancy cars and thus North Somerset wanted to promote an environmentally friendly alternative. The WESTlink service hopes to link up people in remote areas by offering them DRT minibuses that transport them to mainline transport buses and other transport hubs.

WESTlink is offering affordable and user-friendly on-demand transport to the West of England. This service is a benefit as it offers greater flexibility and harnesses the power of technology to allow people to have a bus ready at the click of a button. Booking is convenient and can be done through the app, website or by phoning the call centre. The WESTlink minibuses also offer customers a faster travel time that is almost as quick as self-driving, compared to regular mainline transport. The 16- seater buses are also wheelchair friendly, with enthusiastic and knowledgeable drivers.

In the coming months, we are eager to watch the growth of WESTlink as a prime example of the power and potential of DRT for improving transport in the UK.

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West Midlands on Demand (WMoD) was launched in partnership with WeMove in April of 2021 and has since become one of the success stories of DRT in the UK. Originally a four-vehicle service, the success of our operations has led to an expansion of the scheme and from February 2023 WMoD has been a 14+ vehicle service.

West Midlands on Demand was launched by WeMove on behalf of Transport for West Midlands (TfWM) as part of the Future Transport Showcase to test innovative transport services. In the post-covid era, nationwide driver shortages and issues regarding vehicle procurement have limited the success of transport across the UK. After Covid, the West Midlands was looking for a sustainable solution to get people out of single occupancy cars and into alternative shared transport - whilst minimising traffic in the area. Another challenged faced was the limited routes and fixed timetable schedules that have resulted in declining bus ridership. A solution was needed that could reduce harmful emissions and offer riders greater flexibility for night or Sunday bus services, complementing fixed routes in denser areas by providing DRT alternatives in rural regions.

Using our knowledge, WeMove designed WMoD which incorporates traditional DRT services to cover rural and isolated communities, linking them up to the wider transport network and opening doors to jobs and opportunities. Passengers are able to book through the WMoD, white labelled rider app and be connected to virtual bus stops for their pick-up. The model provided the West Midlands with convenient and affordable alternatives to single-occupancy cars. It also expanded the service offering to accommodate people that do not travel along conventional routes – expanding the zone covered to include local hospitals and the city centre. On top of this, we have managed to bring home-to-school, community transport and ring-and-ride services all under the WeMove managerial umbrella. WMoD is a prime example of how public and private bodies can efficiently work together to achieve a common goal. WeMove, TfWM and Via Technologies have pulled together and collaborated to develop a top quality service for residents of Coventry and the surrounding areas. By the end of February 2023, over 37,000 rides had been taken on WMoD and this is expected to continue well into the future. Watch this space as WeMove continues to offer a total-transport solution for local councils!

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The Power of A/B Testing: Optimising DRT Routing Technologies for UK Councils

In today's fast-paced world, technology continues to revolutionise various aspects of our lives. One area that has experienced significant advancements is transportation, particularly in the form of Demand-Responsive Transport (DRT). DRT services have proven to be a valuable solution for improving public transportation systems, offering flexibility and efficiency. To enhance the effectiveness of DRT, UK councils can leverage the benefits of A/B testing to fine-tune routing technologies and optimise their transport services.

Understanding A/B Testing

A/B testing, also known as split testing, is a method of comparing two or more variations of a system or process to determine which performs better. In the context of DRT, it involves experimenting with different routing technologies or algorithms to identify the most effective solution for specific operational requirements. By testing various options simultaneously, councils can make data-driven decisions and continuously improve their transport services.

Data-Driven Decision Making

One of the primary benefits of A/B testing in DRT is the ability to make data-driven decisions. By gathering and analysing relevant data from different routing technologies, councils can evaluate the impact on various key performance indicators (KPIs) such as efficiency, cost-effectiveness, customer satisfaction, and environmental impact. These insights allow councils to objectively assess the effectiveness of each option and make informed choices about which routing technology to implement.

Enhanced Efficiency and Service Quality

Efficiency and service quality are crucial aspects of any public transportation system. A/B testing enables UK councils to identify routing technologies that can improve the efficiency of DRT operations. By testing different algorithms or approaches, councils can optimise routes, reduce travel times, and increase vehicle utilisation, resulting in a more efficient and cost-effective system. Additionally, A/B testing can uncover insights that lead to better customer experiences, including reduced waiting times, improved route accuracy, and enhanced reliability.

Cost Optimisation

For UK councils managing limited budgets, optimising costs without compromising service quality is a significant concern. A/B testing provides councils with a cost-effective approach to identify routing technologies that offer the best value for money. By comparing the performance and associated costs of different technologies, councils can allocate resources more efficiently and achieve greater cost savings. This approach ensures that investments in DRT routing technologies are well-placed and yield long-term benefits.

Adaptability and Scalability

Transportation needs and patterns evolve over time, requiring adaptability and scalability in DRT services. A/B testing facilitates the evaluation of new routing technologies and enables councils to experiment with innovative solutions while minimising risks. By continuously testing and iterating upon existing systems, councils can adapt their DRT services to changing demands, incorporate emerging technologies, and scale their operations effectively.

Community Engagement and Feedback

A/B testing provides an opportunity for UK councils to engage with their communities and gather valuable feedback. By involving users in the testing process, councils can gain insights into their preferences, pain points, and expectations. Engaging the community in decision-making fosters a sense of ownership and collaboration, leading to increased satisfaction and acceptance of DRT services. It also allows councils to tailor routing technologies to specific community needs, ensuring a more personalised and effective transportation experience.

Conclusion

As UK councils seek to optimise their Demand-Responsive Transport systems, A/B testing offers a powerful tool for fine-tuning routing technologies. Through data-driven decision-making, enhanced efficiency, cost optimisation, adaptability, and community engagement, A/B testing enables councils to deliver superior DRT services that address the evolving transportation needs of their communities. By harnessing the benefits of A/B testing, UK councils can create a more sustainable, efficient, and customer-centric public transportation network.

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WeMove – Home to School Transport Blog

In recent years, the issue of home to school transport has become a hot topic across the UK. Both public and independent schools are acutely aware of the importance of sustainability and security - yet when it comes to transport services, schools struggle to achieve their desired goals. Commute by WeMove leverages smart solutions to enhance transportation offerings in the education sector, revolutionising the way students commute by making home-to-school transport more accessible, efficient and safe. Below we discuss the current challenges faced by school transport and highlight how WeMove can help overcome these issues.

According to studies by “School Transport Matters”, 570 million school journeys are made each year, with 90% of journeys made by children up to the age of 16 being to and from school. Despite this, the current transport service is inflexible and hinders the movement of pupils. The transport system is unable to accommodate any revisions made to the bus timetable and parents are often uninformed about vehicle delays, breakdowns or changes to the schedule. The WeMove model overcomes this by offering flexible supply which means that in the event of a large sports day, school concert or outing the transport offering can be altered and vehicles can be added to the fleet to suit the specific occasion. New routes and points of interest can be easily created to cater for a specific event at school. Our shuttles are fully customisable in terms of timings, pick up and drop off points, vehicle sizes and fare structures. This allows us to create bespoke services that suit the specific needs of each school.

Technology can now be utilised to improve safeguarding for home to school transport. Our parent tracking app, for example, allows parents to track their child's boarding status and vehicle location in real time, giving them peace of mind. Parents also receive notifications of any unforeseen changes to the service.

In addition to the opportunities we provide for schools, WeMove is also helping universities to tailor flexible transport services. In the West Midlands, for example, we are working closely with the University of Warwick, ensuring a good on-demand bus service can be utilised by students and staff. We are currently carrying out studies to improve the levels of sustainability when it comes to commuting. Many universities in the UK and around the world are carrying out sustainability studies, as scope 3 emissions become a target to decrease the carbon footprint. A modern, digital transport service allows for the collection of actionable sustainability data. By providing a sustainable alternative to private vehicles, staff and students are encouraged to use shared and active transport to commute - which is not only beneficial for the environment but also reduces the stress of having to find parking on campus.

To find out more about how WeMove could assist your school, feel free to contact one of our expert consultants to set up a call.

References:

School Transport Matters. 2016. A report on school transport provision across the UK 2010-2016, STC Ltd. Available: https://bettertransport.org.uk/wp-content/uploads/legacy-files/research-files/16.05.25.school-transport-matters.pdf

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DRT for sparsely populated areas:

The UK is among many nations beginning to see the value in Demand Responsive Transport (DRT) for rural and semi-rural areas. Soon, we hope, it will be a distant memory seeing fixed-route buses bombing around on tiny country roads with absolutely no-one onboard. It is well recognised that fixed-route buses are incredibly efficient in areas of higher population density, but hugely inefficient in sparsely populated areas with inhabitants dispersed over a large geographical area. If we use DRT to cover these sparsely populated areas and concentrate fixed-route resources for densely populated areas, then the best of both worlds happens - The DRT service can provide more efficient transport cover for a larger geographical area which actually acts as a feeder service into the fixed-route lines - increasing ridership for fixed-route buses and the wider transport network. Fundamentally, improving transport for isolated communities, equals more employment and training opportunities for those in these often overlooked communities.

The time is now for smaller, more agile vehicles that respond in real time to where the demand. Picking passengers up from where they are and dropping them off where they need to go… makes sense, right?

DRT is a relatively new concept and is still in the trial phases across many countries (including the UK). However, in many instances, DRT is being implemented incorrectly. Many operators are approaching DRT with a static vehicle supply mindset, which has worked well for fixed-route bus services in the past. However, when it comes to DRT, this is incredibly inefficient and ultimately wasteful of taxpayers' money. DRT is inherently demand-responsive, and therefore the service vehicle supply must be able to quickly react to peaks and troughs in demand to operate an efficient service for the local authority with minimal vehicles sitting idle, and a maximum quality of service for the riders, with all rides fulfilled on time.

The WeMove Solution:

A standard single-operator approach to a DRT service would see static supply across the course of the entire lifespan of the service, with little or no evaluation of the demand for the service. This approach can often lead to an oversupply of vehicles typically characterised by vehicles sitting idle on the road without passengers, waiting for demand. Or, undersupply of vehicles, which is typically characterised by the inability of passengers to book rides and therefore having to go back to alternative transport - usually single-occupancy car - and losing faith in the service.

WeMove is different. We break the supply of vehicles down into two groups: Core and Flex. The Core operators in our service act as the backbone of the offering. Our Core vehicles are on long-term contracts providing the majority of the service. We constantly analyse the demand for the service, and we supply the right number of vehicles to meet the average demand for the service. When demand peaks above this capacity, we dispatch our Flex fleet of operators. This is the most efficient way to approach a DRT service and is made possible through WeMove’s in-house operations tech. Our tech allows for both, a truly efficient and scalable DRT service.

Why is flexible supply ideal for a multi-region DRT offering

The flexible supply model for a DRT service is the most efficient approach. However, when local authorities aspire to launch multiple services within a relatively close proximity of each other, then the benefits of flexible supply are only exaggerated. Through WeMove’s unique tech, local authorities can tap into spare capacity of vehicle operators across the various regions. WeMove works with national bus operators, local private hire operators, taxi operators, non-emergency patient transport operators, etc. Our vast network allows for agility when reacting to demand within a DRT service. Vehicles within the Flex fleet can be registered on multiple DRT zones, therefore, if demand has dropped in one zone but is peaking in another, vehicles can be transferred and deployed to where the demand is. WeMove’s in-house tech allows local authorities to mitigate risk by not putting ‘all the eggs in one basket’ with a single operator, and also promotes inclusive growth through a distribution of the economic benefits from any DRT contract among a wide range of operators.

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This week, the WeMove blog is back with our first ‘Meet the Team Post’, looking at none other than WeMove co-founder and COO Charlie Crawford. Want to learn a bit more about who we are? Read through Charlie’s Q&A and see why he is passionate about revolutionising transport.

Charlie Crawford joined the team from the very beginning in 2020 and has been the engine that often keeps us all moving forward. Charlie is in charge of managing and directing the day-to-day operations across different departments.

Q: What has been the highlight of your job so far working with WeMove?

I would have to say, the day we won WESTlink, I remember it was during the Christmas holidays of 2022, so we were out of office but when we got the news – that was a really good day! The value of that service is extremely significant not only for us, but because of the tangible changes it offers to local communities – it was amazing to see a service come to life that can help people. The highlight is always when the buses actually arrive, all wrapped and ready – you have to just take a step back and smile because it is great to see.

Q: Why are you passionate about sustainable transport?

It is clear now that using single-occupancy gasoline cars is not a sustainable way to get around in the future, so as a stepping stone we are passionate about making the switch to shared commuting which reduces CO2 and encourages a shift towards environmental thinking.

Q: What do you think is the biggest issue faced by commuters today?

The biggest issue in the UK is that fixed route buses, which are on a timetable, are being cut and taken off the road with few alternatives. This is a massive challenge in rural areas that have less economic prosperity.

Q: How do you describe WeMove to your friends and family?

It’s like uber but for minibuses, completely different to fixed route buses – instead now the bus comes to you, with no fixed timetable rather working around your timetable – you might pick up people on the way and drop them off. We also do smart commuter shuttles where we shuttle people to and from work using an App.

Q: A fun fact about yourself?

I once sung an acapella rendition of the hymn Jerusalem in China in front of 50 Chinese school kids, and received a standing ovation!

Q: Why do you think people should want to work with WeMove?

The industry we are in is new and growing quickly, we are on a crest of a wave and growing and doing well in the industry. This means that we are at a very exciting but unique place within the market. In terms of the actual WeMove culture, everyone in our team is passionate and energetic, we work hard but always have a laugh so sometimes it doesn’t even feel like work, it’s the joy of building a company together and it’s just fun!

Q: What are your hopes for WeMove as a company going forward?

Across both Commute and DRT, my hope is that WeMove will be the go-to supplier for auxiliary services aside from just vehicles – so our call centre, live-operations, driver support etc. I want us to be the go-to company for supplying operations for DRT.

Q: How do you describe your job in 3 words?

Fun – Intense – Varied

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In an age of constant change, as companies attempt to navigate the Green Transition we are often asked about the benefits of shared commuting and why this adds value to a business’s transport offering.

First and foremost, if the current global fluctuations in weather around the world have taught us anything, it is that climate change is very real and the implications of this are being felt more regularly, motivating firms to seriously consider their ecological footprint. About a third of the UK’s CO2 emissions can be accredited to transport, a figure which is on the rise primarily due to the number of cars on the road. Transport is the single largest emitting sector of carbon dioxide, making up 27% of total emissions, and the 52% of commuters use still use the car to get to work. WeMove is well aware of this and therefore provides a platform for organisations, universities and local authorities to initiate shared commuting amongst their staff, students or residents. We have set-up a transportation infrastructure that supports low-emission vehicles and active travel, minimising your business’s environmental impact. Shared commuting reduces fuel consumption and is more carbon efficient as less cars on the road means less pollution is released into the environment. Thus, the first obvious benefit of shared commuting is an ecological one!

WeMove is also able to make sustainability more accessible and attractive. We take the stress of sustainability targets off your shoulders by handling all the work with our knowledgeable and a professional team. We procure operators, handle marketing, optimize data to reduce costs, work to grow ridership and provide extensive customer support to make using our Sustainable transportation is incredibly convenient and efficient for your needs.

Additionally using Commute by WeMove allows you to meet your sustainability targets without incurring significant costs, as it is one of the most affordable ways to reduce scope 3 emmissions. Our DRT services also allow you to enhance your schedules and individualise routes to maximize efficiency, avoiding vehicles standing idle and unnecessary expenditure. As a business WeMove helps you make the move to more sustainable transport, showing your commitment to the planet and supporting your employees with a green transportation initiative.

Through shared commuting, everyone wins – including the planet. WeMove’s goal is to swap out the single-occupancy car in the commute and replace it with a shared smart minibus. Making the move to WeMove will help your company play a role in our work towards a greener, more sustainable future.

References: https://octopusev.com/ev-hub/why-is-sustainable-transportation-important#

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Delayed Ban on Combustion Engine Cars in the UK: The Negative Effects and the Push for Shared Commuting

In the fight against climate change, governments worldwide have been implementing policies to reduce carbon emissions and promote sustainable transportation. In the United Kingdom, one such initiative was the plan to ban the sale of new cars with combustion engines by 2030. However, this ambitious goal has been pushed back to 2035, raising concerns about the negative effects of this decision. In this blog, we'll explore why this delay is concerning and why we should encourage shared commuting as a compelling alternative. We'll also emphasise the vital role organisations play in providing greener ways for their employees to get to work.

The Negative Effects of Delaying the Ban on Combustion Engine Cars

Environmental Impact:

Delaying the combustion engine ban means allowing more traditional fossil fuel-powered vehicles on the road for an additional five years. This prolongs the release of harmful emissions, exacerbating air pollution and contributing to climate change. It also stalls progress toward achieving carbon reduction targets.

Health Implications:

Air pollution resulting from combustion engine vehicles has serious health consequences. Prolonging their use puts public health at risk, with increased cases of respiratory illnesses, heart diseases, and other pollution-related health issues. Protecting public health should be a top priority.

Missed Economic Opportunities:

A rapid transition to electric vehicles (EVs) would have stimulated growth in the green technology sector, creating jobs and fostering innovation. Delaying the ban may hinder the UK's ability to lead in this emerging industry and miss out on economic opportunities.

Encouraging Shared Commuting as an Alternative

Shared commuting is a practical and eco-friendly alternative to personal vehicle use. Here's why we should promote it:

Reduced Congestion:

Shared commuting decreases the number of vehicles on the road, reducing traffic congestion and travel time. This improves overall road safety and reduces stress for commuters.

Lower Emissions:

Shared transportation options, such as shuttle buses, carpools and public transit, are typically more energy-efficient and produce fewer emissions per passenger mile compared to private cars.

Cost Savings:

Commuting costs can be a significant burden on individuals. Sharing rides or using public transportation can lead to substantial cost savings for commuters, making it a financially attractive option.

Reduced Parking Demand:

Shared commuting reduces the need for extensive parking infrastructure in urban areas, allowing for more efficient land use and less urban sprawl.

The Role of Organisations in Promoting Greener Commuting

Organisations can play a crucial role in encouraging employees to adopt greener commuting habits:

Offer Commuter Benefits:

Employers can provide incentives such as subsidised shuttle buses, carpool matching services, or bike-sharing programs. These benefits can make greener commuting options more accessible and affordable for employees.

Promote Active Transportation:

Encourage employees to walk or bike to work by providing amenities like secure bike storage, showers, and changing facilities. Promoting active transportation not only reduces emissions but also promotes a healthier workforce.

Conclusion

The decision to delay the ban on combustion engine cars in the UK until 2035 comes with negative environmental, health, and economic consequences. To counteract these effects, we must actively promote shared commuting as an attractive alternative. Additionally, organisations have a vital role in supporting greener commuting options for their employees. By collectively working toward sustainable transportation solutions, we can make progress in reducing carbon emissions and mitigating the impacts of climate change while fostering healthier, more efficient communities. Reach out to find out more about WeMove’s commuting solutions.

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In the post-covid era, nationwide driver shortages and issues regarding vehicle procurement have limited the success of transport across the UK. After Covid, the West Midlands was looking for a sustainable solution to get people out of single occupancy cars and into alternative shared transport - whilst minimising traffic in the area.

Another challenged faced was the limited routes and fixed timetable schedules that have resulted in declining bus ridership.

A solution was needed that could reduce harmful emissions and offer riders greater flexibility for night or Sunday bus services, complementing fixed routes in denser areas by providing DRT alternatives in rural regions.

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WeMove launched West Midlands On-Demand (WMoD) bus service in April 2021. Originally a four vehicle service, the success of our operations has led to an expansion of the scheme and from February 2023 has been a 14+ vehicle service. WMoD incorporates traditional DRT services to cover rural and isolated communities, linking them up to the wider transport network and opening doors to jobs and opportunities. Passengers are able to book through the WMoD, white labelled rider app and be connected to virtual bus stops for their pick-up.

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Rides taken by end of June 2023

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People on App by April 2022

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Trips taken per account

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The model provided the West Midlands with convenient and affordable alternatives to single- occupancy cars. It also expanded the service offering to accommodate people that do not travel along conventional routes – expanding the zone covered to include local hospitals and the city centre. On top of this, we have managed to bring home-to-school, community transport and ring-and-ride services all under the WeMove managerial umbrella. Through this, we deliver a true total transport solution for the West Midlands Combined Authority.

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The local authorities also were seeking a sustainable alternative as in the area 60% of trips to work were in single-occupancy cars and thus North Somerset wanted to promote an environmentally friendly alternative.

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WeMove helped launched WESTlink in April 2023, with 30 buses running on flexible routes across the region. The 16-seater, green buses allow passengers to get off at over 1800 existing bus stops as well as new virtual stops. The buses plot new optimal routes every time depending on where people need to be picked up from along the way. The service hopes to link up people in remote areas by offering them DRT minibuses that transport them to mainline transport buses and other transport hubs.

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Drop-off Locations

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Vehicles used in the service

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for an Adult Ride

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WESTlink is offering affordable and user- friendly on-demand transport to the West of England. This service is a benefit as it offers greater flexibility and harnesses the power of technology to allow people to have a bus ready at the click of a button. Booking is convenient and can be done through the app, website or by phoning the call centre. The WESTlink minibuses also offer customers a faster travel time that is almost as quick as self-driving, compared to regular mainline transport. The 16- seater buses are also wheelchair friendly, with enthusiastic and knowledgeable drivers.

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Flexibus was launched in May of 2023 by WeMove and The Routing Company. The roll-out was launched with 15 vehicles, 10 vehicles which operate fully on- demand and are managed by WeMove, and 5 additional semi- flexible services. The DRT offering allows people to book via the Ride Pingo app which uses routing algorithms to allow passengers to summon a bus to a virtual bus stop near their location. The Flexibus hopes to complement existing transport routes, whilst offering an eco-friendly and sustainable approach to travel.

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Serves 50,000 households

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Vehicles used in the service

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Made up of 10 travel zones

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